PAIVA is a typeface is inspired by Peruvian architecture and cultural historical artwork. Each lettering has been individually designed x3 to give a unique mix of formations and characteristics. The typeface was developed by OCW to work hand in hand with the hand drawn illustrations used within the PERU: 30 recipe book. It is designed to give a hard contrast to the colourful hand drawn illustrations, but also to take influence from the artwork to pair as one.
OCW Art Direction and Design
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